10 Tips on Promoting Your Event

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10 Tips On Promoting Your Event

Events bring people together around a common theme, purpose, or celebration. Promoting the event well is essential in order to reach the ideal event attendees to let them know about your event and to get them to attend and make your event a success! Here are 10 tips on promoting your next event and photos from a variety of events to get you inspired!

  1. Select and curate a collection of images taken at the last event(s) (if it’s an event you’ve had before) that show different aspects of the event that would appeal to your ideal event attendees to be used in marketing this event.
Frederick House Selling Butterbeer Candles Harry Potter Festival
© Jillian Regan 2017
Tom Tom Festival Tech Mixer
© Jillian Regan 2017

2. Promote the event across social media, using images of the event that would appeal to your ideal event attendees.

Volunteers at Ishan Gala 5K Splash for a Cure
© Jillian Regan 2017
Fluvanna Old Farm Day Pony Rides
© Jillian Regan 2017
CoConstruct at Tom Tom Festival Tech Mixer
© Jillian Regan 2017
Hagrid at Harry Potter Festival Staunton
© Jillian Regan 2017
American Diabetes Association 5K VA Beach
© Jillian Regan 2017
Tom Tom Festival Octoberfest Guys on Phones
© Jillian Regan 2017
  • Create a hashtag just for your specific event
    • Use this hashtag in posts and encourage attendees to use it as well
Dumbledore at Harry Potter Festival Staunton VA
© Jillian Regan 2017

3. Take (or have the photographer take) behind the scenes photos of the event planning and preparation and share these across your event marketing channels!

Event Photo Behind the Scenes DJ
© Jillian Regan 2017
Balloons at Hickory High School Reunion
© Jillian Regan 2017

 

 

 

 

 

 

 

 

 

4. Consult with or hire an event planner, especially for large events.

Sorting Hat at Harry Potter Festival Staunton
© Jillian Regan 2017

5. Consulting with or hiring a marketing agency to promote the event is also helpful, especially if you don’t have a dedicated marketing person on your staff.

Ishan Gala Foundation Splash for a Cure 5K
© Jillian Regan 2017

6. Get companies or organizations to sponsor your event.

Tom Tom Tech Mixer Sponsors
© Jillian Regan 2017
  • Reach out to companies or organizations that would have an interest in sponsoring your event, such as they may be interested in sponsoring it due to the event location or the type of event is one that would appeal to their ideal customers
Fluvanna Old Farm Day Sponsorship Donor Sign Tractor
© Jillian Regan 2017
  • Also ask them to help promote it in ways such as sharing your posts about the event on social media, posting flyers about the event in their place of business, etc.

7. Ask vendors you’ve hired for the event, such as the caterer and photographer(s), to share posts about the event across their marketing channels as well. They’re probably just as excited about the event as you are and would love to help promote it!

Food at Hickory High School Reunion
© Jillian Regan 2017
Tom Tom Founders Festival Sticker Blurred Background
© Jillian Regan 2017

 

 

 

 

 

 

 

 

 

8. Have a contest or a giveaway that would be attractive to your ideal event attendees.

Prefects Bathroom at Harry Potter Festival Staunton
© Jillian Regan 2017

9. Reach out to news outlets and publications, as well as bloggers and social media influencers; they might be interested in doing a news story about your event while it’s still in the planning or preparation stages.

Musicians at 55th Annual Oceanview Art Show Norfolk VA
© Jillian Regan 2017
Tom Tom Festival Tech Mixer
© Jillian Regan 2017

10. Be creative! Brainstorm some unique, interesting ways that would work for your type of event to get people excited and interested in it!

Actress at Harry Potter Festival Staunton
© Jillian Regan 2017

For more tips on promoting events check out these articles:



Jillian Regan is a professional photographer based in Charlottesville, VA. She focuses on event, corporate/commercial (for business / organizations / freelance professionals), and equine / equestrian (horses) photography. She enjoys creating images that help visually tell the story in a brand’s unique voice in ways that help them better visually communicate with their ideal customers, clients, or event attendees.

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