Getting connected – Attending Small, Local Conferences like Business Resources for Inspiring Leaders (BRIL) in Richmond, Virginia

Attending in-person conferences and events are still great ways to connect, learn new things, get inspired by new ideas, network and meet new people even in this digital, technologically innovative age. Traveling to the big, well known conferences in interesting locations is of course excellent … Continue readingGetting connected – Attending Small, Local Conferences like Business Resources for Inspiring Leaders (BRIL) in Richmond, Virginia

Responding to Current Events in Ways That Create More Connection and Engagement with Audiences

Brand and organizations can respond to current events in ways that can create more connection and engagement with their audiences. Connection and engagement can influence their audience, who may be comprised of prospective and current customers or clients, to be more likely to purchase or … Continue readingResponding to Current Events in Ways That Create More Connection and Engagement with Audiences

6 Branding Lessons Illuminated by the University of Virginia’s Holiday Light Decorations

The University of Virginia’s (UVA) holiday light decorations on the Lawn and Rotunda are quite and admirable sight to see. Admiring these lights led me to realize this could be a perfect opportunity to illuminate some branding lessons exemplified by this holiday light display. UVA … Continue reading6 Branding Lessons Illuminated by the University of Virginia’s Holiday Light Decorations

5 Things to Know About Copyright Before Posting or Sharing Images Online

  Having beautiful, interesting images that connects your audience with your message to share online is essential in today‚Äôs world. However, before posting or sharing images online, whether on your website or through social media, it is important to understand enough about copyright in order … Continue reading5 Things to Know About Copyright Before Posting or Sharing Images Online